Category: Case Study

Case Study: Seth Godin – entrepreneur, bootstrapper, marketing guru

Seth Godin probably understands the exponential economy better than anyone. If you don’t follow his blog you should – it’s a great mix of common sense and inspiration. I saw him speak in 2004, at Yale School of Management about the idea virus and have been following him ever since. He literally wrote the book on Community, in addition to his blog he has an entire … Read More Case Study: Seth Godin – entrepreneur, bootstrapper, marketing guru

+

Case Study: Jen Sincero, Professional Badass

Jen’s book “You are a BadAss” was given to me last Christmas. After collecting dust on my bookshelf for a couple months I finally read it – and it was awesome. There are tons of success / life coach / self-help books out there, many of them say the same thing, but if you are like me, there is a difference between KNOWING what … Read More Case Study: Jen Sincero, Professional Badass